better choice company inc. operates as an animal health and wellness company. it offers raw-diet dog food and treats, naturally formulated premium kibble and canned dog and cat food, hemp-based cbd soft chews and flavor-infused tinctures, oral care products, supplements, and grooming aids. the company provides its products for dogs, cats, and pet parents under the halo, trudog, trugold, rawgo!, and orapup brand names. better choice company inc. primarily sells its products through its online portal, as well as through online retailers and pet specialty stores. it has operations in the united states, canada, and asia. the company was founded in 2013 and is headquartered in oldsmar, florida.