viant technology llc is a premier people-based advertising technology company, enabling marketers to plan, execute, and measure their digital media investments through a cloud-based platform. built on a foundation of people instead of cookies, the viant advertising cloud™ provides marketers with access to over 1.2 billion registered users, one of the largest registered user databases in the world, infusing accuracy, reach, and accountability into cross-device advertising. founded in 1999, viant owns and operates adelphic and myspace and is a member of the xumo joint venture. in 2016, viant became a subsidiary of time inc. (nyse:time), one of the world’s leading media companies with a portfolio of influential brands including people, sports illustrated, fortune, and time. in february 2018, meredith corporation (nyse: mdp; meredith.com) acquired time inc. and all its subsidiary companies, including viant, creating a cross channel ecosystem of nearly 200 million unduplicated american cons