PPDAI Group, Inc. engages in the development and operation of an online consumer finance marketplace. The firm connects borrowers and investors, whose needs are unserved or underserved by traditional financial institutions. It offers short-term loans to the borrowers to meet their immediate credit needs, while allowing them to gradually establish their credit history through activities on the platform. The company also provides investors with an opportunity to invest in consumer loans through a variety of investment options. PPDAI Group was founded by Shao Feng Gu, Hong Hui Hu, Tie Zeng Li, and Jun Zhang in 2007 and is headquartered in Shanghai, China.