the simply good foods company operates as a consumer packaged food and beverage company in north america and internationally. the company develops, markets, and sells snacks and meal replacements. it offers primarily nutrition bars, ready-to-drink (rtd) shakes, sweet and salty snacks, protein bars, cookies, pizza, protein chips, recipes, and confectionery products, as well as licensed frozen meals under the atkins, atkins endulge, and quest brand names. the company distributes its products to various retail channels, such as mass merchandise, grocery and drug channels, club stores, convenience stores, gas stations, and other channels. it also sells its products through e-commerce channels, including atkins.com, questnutrition.com, and amazon.com. the simply good foods company is headquartered in denver, colorado.