Acorn International, Inc. operates as a marketing and branding company. It engages in developing, promoting and selling a diverse portfolio of proprietary-branded products, as well as well-established and promising new products from established third parties. The company operates through the following divisions: Direct Sales Platforms and Nationwide Distribution Network. The Direct-Sales Platform segment involves marketing and selling products directly to consumers in China through outbound marketing platform and Internet sales platform. The Nationwide Distribution Network segment covers all provinces in China through distributors and allows reaching retail outlets across China. Acorn International was founded by Robert Walter Roche and Dong Jie Yang in 1998 and is headquartered in Shanghai, China.