Bitauto Holdings Ltd. engages in the provision of investing administrative and consulting services to its subsidiaries and internet content and marketing services. It operates through the following segments: Advertising and Subscription Business, Transaction Services Business, and Digital Marketing Solutions Business. The Advertising and Subscription Business segment provides a variety of advertising services. The Transaction Services Business segment provides transaction platform services as well as self-operated financing services. The Digital Marketing Solutions Business segments focuses on agent services. The company was founded by Bin Li on October 21, 2005 and is headquartered in Beijing, China.