charles & colvard, ltd. is the original and leading worldwide source of forever classic™, forever brilliant®, and forever one™ moissanite, a created gem used in fine jewelry. moissanite is near-colorless, with more fire, brilliance, and sparkle than a fine diamond, but retails for only a fraction of the cost. charles & colvard® produces moissanite gems from silicon carbide (sic) crystals, which it sells loose and set in jewelry at wholesale to distributors, manufacturers, and retailers and at retail to end consumers through its wholly owned operating subsidiaries moissanite.com, llc and charles & colvard direct, llc., d.b.a. lulu avenue®. moissanite jewelry is sold in fine jewelry stores, on domestic and international shopping networks, in catalogs and home parties, and online.