Shutterfly, Inc. engages in the provision of retailer and manufacturing platform of personalized products and communications. It operates through the following business segments: Shutterfly Consumer, Lifetouch, and Shutterfly Business Solutions (SBS). The Shutterfly Consumer segment covers sales from the company's brands and are derived from the sale of photo based products, such as photo books, stationery and greeting cards, other photo-based merchandise, photo prints and the related shipping revenues, as well as rental revenue from BorrowLenses brand. The Lifetouch segment includes professional photography services for schools, preschools and retail studios operated by Lifetouch under the JCPenney Portrait brand as well as Churches and other groups. The SBS segment delivers digital printing services that enable efficient and effective customer engagement through personalized communications. The company was founded by Dan Baum in December 1999 and is headquartered in Redwood City, CA.