barfresh (ootc: brfh), the leader in ready-to-blend frozen beverages, manufactures and distributes whirl class blended smoothies, shakes and frappes in a way that has transformed the blended beverage industry. in 2005, founder and ceo riccardo delle coste recognized an exploding interest in the “better for you” beverage segment, so he created barfresh. since 2009, frozen beverages have been the fastest growing category - not to mention, a $25 billion dollar industry - with smoothies representing one of the highest gross profit margins. today, as consumer demand increases for healthier alternatives, two major problems arise for restaurants and foodservice operators that want to serve blended beverages - labor costs and product waste both make it all but impossible for this booming category to be profitable. until now. the barfresh process is the first patent pending system in the u.s. that combines all the ingredients of a blended beverage into individually pre-portioned packs. barfresh