harley-davidson fulfills dreams of personal freedom for people around the world. this has been our bold and unique purpose since 1903. we give people the means to express themselves; the means to liberate themselves from whatever constrains them. to do this, we must be the best at helping customers achieve personal freedom. their journey begins when they feel a deep emotional connection to our exceptional and distinct products. our retail experience takes them a step further, connecting them to the brand in their own highly personal and customized way. we can build the motorcycle the customer wants, when they want it, through flexible manufacturing. fulfilling dreams of personal freedom requires us to work as one company, one team, moving in one direction. we are customer led in all we do, and we believe and invest in our people and our communities. when we live our purpose, customers experience a lasting bond of freedom with one another and our dealers and h-d will continue to grow. f